NEW YORK, United States — Streetwear wunderkind Ronnie Fieg is on the rise. His mini retail empire Kith is growing at a steady clip. Just three months after a $2 million renovation of his Brooklyn store, he quietly opened a cosy, 400-square-foot women’s store across the street from his Soho location, catering to a swelling cadre of female sneaker and street fashion devotees.
Spurred on by the global growth of labels like Supreme and the rise of Virgil Abloh’s street-influenced fashion line Off-White, a finalist in last year’s LVMH Prize, the expansion and legitimization of the streetwear movement started by companies like Stüssy has given birth to a lucrative space at the intersection of youth culture and high fashion.(VIA: BOF)